SUNDANCE MOUNTAIN RESORT
Branding, strategy, web content, video scripts, social campaign copy, traditional advertising
A beloved getaway high in the mountains of Utah, Sundance Mountain Resort was Robert Redford’s labor of love. He sought to permanently conserve the vast majority of resort property and create an artful haven for outdoor lovers with the rest. Decades later, the resort is under new stewardship and still holding true to is founding values: a balance of art, nature, and play. I had the pleasure of working closely with resort marketing and ownership to overhaul a refreshed brand strategy, then extend that strategy across every one of the resort’s media and touchpoints. This included a massive rebuild of their 400-page website, multiple print and digital ad campaigns, social media copy, newsletter copy, and even a rewritten “Field Guide” booklet for lodging guests. The project spanned a two-year engagement, leaving the resort’s brand a brighter beacon than ever.
