Pig & A Jelly Jar is a beloved breakfast, brunch, and lunch institution here in Salt Lake. With an irreverent attitude and exceptionally tasty comfort food, the restaurant has blossomed to multiple locations and is set to continue expanding. Along the way, they realized they could use some solidifying of their brand identity—and a more defined look for their ads and collateral. Our team conducted a full brand definition exercise, crafted a look and copy direction, and sent it live … with a generous side of biscuits and jam.

While local businesses make up a relatively small portion of my work, they occupy a huge place in my heart. And how often does one get to write ad copy about waffles?